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50 is The New 65
Just when economic conditions are forcing millions of Americans to look for ways to save money, hundreds of companies are offering discounts to Baby Boomers starting at the age of 50. Discounts are available on goods and services from travel providers to universities.
1. Travel:
Many of us love to travel, even more so when our children are grown. In fact, adults over the age of 50 account for about 80% of all leisure travel. Just about every national hotel chain offers at least 10% off the room rate for guests over 50 or 55 years old. Be sure to ask for this extra discount when booking a room including at the Intercontinental, Fairmont, Holiday Inn and Best Western chains. Westin Hotels offer its biggest discount for customers over 60.
2. Rental Cars:
You can save even more money on travel expenses when you ask for a discount on rental cars. Every major company offers a discount for customers over 50 (Avis offers one for over 65). Be sure to request it when reserving a car.
3. Restaurants:
While at home or on a trip, everyone over 50 can find stores and restaurants that offer age related discounts. Many local shops including hardware stores will give discounts if you ask for them. National restaurant chains such as Pizza Hut, Bennigan's, Friendly's and Applebee's offer discounts every day.
4. Retail Shopping:
National retailers tend to offer discounts to adults over 50, 55 or 60 on specific days of the week. For example, Bon Ton Stores has an age related discount one day per month while Kohl's and Bealls Department Stores give discounts one day each week. Banana Republic offers discounts to anyone over 62 every day. Did you know that many of the stores in premium outlet malls throughout the country offer an extra 10% discount to any shopper over 50? Online stores, also known as e-tailers such as ebags.com are catching on to the trend of 50+ deals. You still have to ask when you place an order.
5. Banking Services:
Saving money at the bank is an especially nice experience. Several national and regional banks such as Bank of America offer special features for 50+Boomers such as unlimited free -checking, preferred interest rates on savings accounts, free safe deposit boxes and other rewards.
6. Fitness:
Looking young helps you feel young, but looking young and fit can be expensive. Luckily, many fitness center chains offer discounts including Bally Total Fitness and Gold's Gym. Ski resorts will also offer senior discounts on lift tickets throughout the season.
7. Automobiles;
Routine maintenance is critical to prolonging the useful life of an auto. Many Jiffy Lube stores offer a 10% discount on maintenance services to anyone 55 or older.
8. Technology Support:
Many of us know how to find discounts on computer equipment, but don't know what to do after we buy them. There is actually a nationwide service called Zip Express that offers 15% discounts to 50 plusers on in-home installation and help with the use of televisions and digital cameras as well as computers.
9. Pharmaceuticals:
As we grow older, we tend to use more prescription drugs as well as OTC medications and nutritional supplements. Pharmacies all over the nation such as CVS, Rite Aid, Eckerd's and Longs Drug Stores are offering discounts of at least 10% on prescriptions and many other items. Sometimes these extra discounts are available on specific days of the week.
10. Continuing Education:
Most state universities offer senior citizens the opportunity to audit courses for FREE or a small nominal fee. It is worth the trouble to ask if this option is available to adults in their fifties. Keeping your brain challenged is one of the best ways to keep feeling young and fit.
In these challenging economic times, it often seems like finding ways to save money is like finding a needle in a haystack. The good news is that there is a Website that has put all these discounts together by category. It is called 50plusdeals.com. In addition to its editorial listings, the site also presents "Special Offers" from selected partners and suppliers who have products and services of interest to 50 plus consumers.
According to market research expert and CEO of PreRetirement Resources Group, Andrew Garvin, the most important way to find discounts when you are over 50 is to ask for them -every time from every vendor. "If you don't ask, you don't get. If you do ask, you are bound to save a lot of money."
Robin Colner is an Internet marketing consultant and web entrepreneur who specializes in the Baby Boomer and Seniors markets. She has been involved in the launch of several websites designed to help 50 + adults improve their lives, health and finances. As the Chief Marketing Officer of PreRetirement Resources Group, Robin is committed to encouraging Boomers and Seniors to become more cyber savvy and learn about ways to save time and money. Be sure to visit http://www.50PlusDeals.com to discover over 150 great ways to save money when you are over fifty. In addition, the site includes Special Offers from selected partners and a 50plusStore.
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